As a dynamic and fast-growing company, navigating a marketplace that is equally vigorous and evolving, we need to anticipate the needs of our customers while keeping a keen eye on the competition.
Our customers and competitors must be treated as strategic resources when it comes to decision-making. The customer experience becomes a vital differentiator for purchase decisions, as well as allowing benchmarking of where, when, and how customers experience our brand vs. the competition.
This level of insight is not a way of keeping score, but an enterprising tool to actively manage strengths and weaknesses in our marketing, anticipate and uncover new opportunities, and mitigate or avoid brand risks.